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Enterprising-oriented Planner Description

Planner

Marketing Planner

Dreaming of planning winning marketing campaigns?

On this page you will find comprehensive information about the marketing planner profession: what the role involves, what strategic planning and creativity skills are required, and how to know if you are suited for the world of marketing planning and creative advertising. Career guidance is done online here on the site, start now!

A planner is a professional specializing in market analysis, strategic planning, and the creation of effective marketing campaigns. The role involves understanding the needs and behavior of the target audience, market segmentation, developing brand strategies, and adapting marketing messages for different platforms. The planner acts as a bridge between creative teams, media professionals, and clients, ensuring that marketing messages reach the target audience accurately and effectively, while staying within organizational budget constraints. They also conduct research, analyze sales data and relevant studies, and identify local and global trends to develop focused and effective strategies.

Career guidance for a position Planner


What do you get after an exam for Planner
Summary
Skills
Tests
Personality
To view errors, go to the card then press the button show mistakes.
An example recommendation summary
Planner
1 2 3 4 5 6 7 8 9
1 2 3 4 5 6 7
Example Skills (Traits) Report of
Planner
7
7
8
6
5
5
4
6
6
6
6
General average
A general mathematical average of all tests tested, it is important to understand that there are tests of different importance and therefore the average does not necessarily reflect the level of the examiner in the position.
Precision
The level of accuracy acquired, in relation to the number of questions answered, and in relation to the general population. The higher the level of accuracy, the more precisely the testee works at tasks that require complex thinking.
Performance speed
The number of questions answered, within a limited time, compared to the general population. The higher the performance speed, the more quickly testee works at tasks demanding complex thinking.
Applicant's general mental ability; an indication of his / her ability to learn; take in information, process it and use it; learn new skills and cope with intellectual challenges.
Trait-related tests
Verbal Analogies 7 Number Sequences 6 Diagrammatic Reasoning 7
The ability to draw tangible conclusions from abstract ideas.
Trait-related tests
Verbal Analogies 7 Diagrammatic Reasoning 7
Tests knowledge of the English language on two levels: vocabulary, from basic words to an advanced level; and general understanding of meaning.
Trait-related tests
English Knowledge and Comprehension 8
The ability to deal with different types of visual stimuli, to accurately perceive visual shapes and follow their positions, which changes in space. This ability is relevant, for example, to positions that require creating and understanding charts, drawings, maps, plans, etc. The understanding of how these visual representations are reflected in reality.
Trait-related tests
Shape Recognition 6 Diagrammatic Reasoning 7
The ability to recognize forms hidden within a complex figure structure, while ignoring non-relevant stimuli. It is correlated with creative thinking, flexibility, originality, ability to develop new ideas and improvisation.
Trait-related tests
Shape Recognition 6 Shapes Matching 5
General computational ability, accuracy and speed in arithmetic, numerical approximation and mathematical reasoning and logic.
Trait-related tests
Number Sequences 6 Mental Arithmetics 4
The ability to understand and analyze quantitative data, presented in tables or graphs, and draw conclusions from it.
Trait-related tests
Data Interpretation 4
The ability to quickly and efficiently perform simple, repetitive and monotonous tasks, ones that demand attention, concentration, awareness to details and precision.
Trait-related tests
Sequence Matching 6 Shapes Matching 5
The ability to deal with verbal content problems successfully; the ability to analyze and understand complex verbal information.
Trait-related tests
Verbal Analogies 7 Verbal Reasoning 6
The extent of knowledge learned throughout life in various fields, reflecting the potential for future learning.
Trait-related tests
English Knowledge and Comprehension 8 Mental Arithmetics 4
The ability to analyze data of different types and draw practical conclusions from it.
Trait-related tests
Verbal Analogies 7 Shape Recognition 6 Verbal Reasoning 6 Number Sequences 6 Diagrammatic Reasoning 7 Data Interpretation 4
Example Skills (Exams) Report of
Planner
output: 89.7% Time Utilization: 86.6%
Shapes Matching
started : 08/09/21 13:29 | ended : 08/09/21 13:33
norm: 13-15 years (Secondary / academic education)
Score
Accuracy
Work pace
1 Mistakes
The "Shapes Matching" test tests the ability to work quickly and accurately in space, the ability to locate specific signs and the ability to work with a mouse. These skills are required in jobs that require visual precision, such as reading blueprints, locating information on busy screens and general executive agility.
5
6
Used: 100% out of 4 minutes
In this test the results are being calculated in a different way and mistakes cannot be observed.
started : 08/09/21 13:29 | ended : 08/09/21 13:33
The "Shapes Matching" test tests the ability to work quickly and accurately in space, the ability to locate specific signs and the ability to work with a mouse. These skills are required in jobs that require visual precision, such as reading blueprints, locating information on busy screens and general executive agility.
Number Sequences
started : 09/09/21 15:35 | ended : 09/09/21 15:44
norm: 13-15 years (Secondary / academic education)
Score
13 correct answers from 25
Accuracy
13 correct answers from what was done 25
Work pace
25 answers from 25
Number Series Test examines the ability for inductive and deductive reasoning. Reasoning has been considered a critical component of human intelligent for decades. To separate the ability to perform complex arithmetic calculations from numerical reasoning, one needs to use only the 4 basic arithmetic operations, thus, an item's level depends on the difficulty of identifying the underlining rule.
7
5
6
Used: 98% out of 9 minutes
started : 09/09/21 15:35 | ended : 09/09/21 15:44
Number Series Test examines the ability for inductive and deductive reasoning. Reasoning has been considered a critical component of human intelligent for decades. To separate the ability to perform complex arithmetic calculations from numerical reasoning, one needs to use only the 4 basic arithmetic operations, thus, an item's level depends on the difficulty of identifying the underlining rule.
Verbal Analogies
started : 14/10/21 09:04 | ended : 14/10/21 09:09
norm: 13-15 years (Secondary / academic education)
Score
17 correct answers from 21
Accuracy
17 correct answers from what was done 21
Work pace
21 answers from 21
Verbal Analogies are a significant part of human intelligence, inductive reasoning and common sense, as well as a component of learning ability, general understanding and the ability to generate new ideas.
7
7
6
6
Used: 69% out of 7 minutes
started : 14/10/21 09:04 | ended : 14/10/21 09:09
Verbal Analogies are a significant part of human intelligence, inductive reasoning and common sense, as well as a component of learning ability, general understanding and the ability to generate new ideas.
Verbal Reasoning
started : 12/10/21 09:56 | ended : 12/10/21 10:05
norm: 13-15 years (Secondary / academic education)
Score
12 correct answers from 18
Accuracy
12 correct answers from what was done 14
Work pace
14 answers from 18
The test for Understanding Verbal Instructions is meant to estimate one's ability to understand written verbal instructions, and implement them. The test consists of complex instructions, i.e. the instructions include several operative stages, which might or might not be linked to each other (example: order, dependency, condition).
6
6
Used: 100% out of 9 minutes
started : 12/10/21 09:56 | ended : 12/10/21 10:05
The test for Understanding Verbal Instructions is meant to estimate one's ability to understand written verbal instructions, and implement them. The test consists of complex instructions, i.e. the instructions include several operative stages, which might or might not be linked to each other (example: order, dependency, condition).
Diagrammatic Reasoning
started : 09/09/21 15:45 | ended : 09/09/21 15:55
norm: 13-15 years (Secondary / academic education)
Score
19 correct answers from 25
Accuracy
19 correct answers from what was done 25
Work pace
25 answers from 25
Belongs to the field of formal skills tests. The goal of the test is to identify cognitive potential (intelligence) Culture independent. General intelligence (g) is related to the ability to abstract and infer about relationships and connections. Accordingly, the shapes series test contains geometrical shapes (most of them universal), with each item requiring the inference of rules and relationships between shapes.
7
7
6
6
Used: 71% out of 13 minutes
started : 09/09/21 15:45 | ended : 09/09/21 15:55
Belongs to the field of formal skills tests. The goal of the test is to identify cognitive potential (intelligence) Culture independent. General intelligence (g) is related to the ability to abstract and infer about relationships and connections. Accordingly, the shapes series test contains geometrical shapes (most of them universal), with each item requiring the inference of rules and relationships between shapes.
Mental Arithmetics
started : 10/09/21 15:21 | ended : 10/09/21 15:29
norm: 13-15 years (Secondary / academic education)
Score
12 correct answers from 25
Accuracy
12 correct answers from what was done 21
Work pace
21 answers from 25
תרגילי חשבון
5
6
Used: 100% out of 8 minutes
started : 10/09/21 15:21 | ended : 10/09/21 15:29
תרגילי חשבון
Sequence Matching
started : 08/09/21 14:17 | ended : 08/09/21 14:21
norm: 13-15 years (Secondary / academic education)
Score
42 correct answers from 50
Work pace
45 answers from 50
The "Sequence Matching" test tests a person's ability to work accurately and quickly in detecting differences between simple stimuli. This type of skill is important in various types of administrative and clerical work, however, accurate work is also required in tasks such as programming, actuary, information systems management, and more.
6
Used: 100% out of 4 minutes
started : 08/09/21 14:17 | ended : 08/09/21 14:21
The "Sequence Matching" test tests a person's ability to work accurately and quickly in detecting differences between simple stimuli. This type of skill is important in various types of administrative and clerical work, however, accurate work is also required in tasks such as programming, actuary, information systems management, and more.
English Knowledge and Comprehension
started : 09/09/21 16:30 | ended : 09/09/21 16:36
norm: 13-15 years (Secondary / academic education)
Score
18 correct answers from 19
Accuracy
18 correct answers from what was done 19
Work pace
19 answers from 19
English Understanding
8
6
Used: 28% out of 16 minutes
started : 09/09/21 16:30 | ended : 09/09/21 16:36
English Understanding
Data Interpretation
started : 12/10/21 14:46 | ended : 12/10/21 15:05
norm: 13-15 years (Secondary / academic education)
Score
14 correct answers from 25
Accuracy
14 correct answers from what was done 25
Work pace
25 answers from 25
Reading of the data presented in graphs and tables
4
6
Used: 100% out of 19 minutes
What can be concluded from the graph?
64 seconds
During the last quarter of the year [October (Oct) – December (Dec)]:
53 seconds
During the second half of the year [July – December (Dec)]:
54 seconds
Sweater and table cloth are most similar in:
86 seconds
During the last quarter of the year [October (Oct) – December (Dec)]:
81 seconds
It can be said that:
70 seconds
Sweater is an exception because:
45 seconds
What can be concluded from the graph?
53 seconds
Eastern Europe and Africa displayed a similar level of growth index during:
34 seconds
For the first time, in order to change the graph from number of people to percentage of people, one needs to use the following function:
69 seconds
Tuna and rice are most similar in:
8 seconds
started : 12/10/21 14:46 | ended : 12/10/21 15:05
Reading of the data presented in graphs and tables
Shape Recognition
started : 12/10/21 10:35 | ended : 12/10/21 10:39
norm: 13-15 years (Secondary / academic education)
Score
13 correct answers from 25
Accuracy
13 correct answers from what was done 14
Work pace
14 answers from 25
The Hidden Shape test examines the ability to separate between different visual stimuli, and locate an embedded target shape.
6
5
6
Used: 100% out of 4 minutes
started : 12/10/21 10:35 | ended : 12/10/21 10:39
The Hidden Shape test examines the ability to separate between different visual stimuli, and locate an embedded target shape.
Example Personality (Traits) Report of
Planner
Very high
Accepting authority
The desire to receive guidance and direction from people with experience and expertise, expressed in listening to them, the ability to contain frustrations and deal with burdens.
Average - High
Persistence
Ability to self-motivate to complete tasks out of a sense of curiosity and enthusiasm, while demonstrating diligence and responsibility.
Ability to Work Alone
The personal tendency to work alone and avoid leading others, which is expressed in reliance on existing ideas and concern for interpersonal interactions.
Modesty
The personal tendency to set modest aspirations, which is expressed in calm conduct and little need to influence others or the organization.
Average
Collaboration Skills
The ability to work together with others in a flexible and creative manner, while demonstrating leadership, responsibility, and judgment.
Performance Under Pressure
The ability to function effectively, under time pressure and workload, reflecting a tendency to lead, creative thinking, and maintaining composure while focusing on the task.
Proactivity
The personal tendency towards activity, which is expressed in enthusiasm, dominance, and initiative.
Open-Mindedness
The personal tendency towards curiosity and creativity, which is expressed in the use of imagination and the production of new ideas.
Moderation
The personal tendency towards moderation, which is expressed in calmness, integration into the organization, and acceptance of existing frameworks.
Average - Low
Ambition
The desire to position oneself as a leading person in the organization, while demonstrating creative thinking and focusing on promoting new ideas, without giving undue importance to the opinions of others.
Low
Influencing Skills
The ability to lead others towards the completion of a task, while demonstrating initiative, proactivity, and a rational approach.
Service Orientation
The desire to help others that is expressed in pleasant, calm and stable behavior, with a willingness to invest resources in doing so.
Sales tendency
The personal tendency to engage in sales (separate from sales skills, which must be examined separately), which is expressed in energy and dominance, while focusing on the task and taking responsibility for execution.
Very low
Independent Work
A person's ability to cope on their own with a variety of tasks and situations, which is expressed in commitment, planning ability, and exercising judgment.
Self responsibility
The extent to which an individual can be trusted to complete the tasks and issues for which he is responsible, which is expressed in a willingness to work hard, adherence to a goal, and the ability to think of creative ideas to advance the tasks.
Evaluating Sale tendencies rely solely on the personality test.
skills
(9 sections distribution)
9 very high (4%)
 
4%
9) Indicator 96-100, ~ 4% higher points, ~ 96% achieved a lower score (4% achieved exactly this point) - ~ about 4% of candidates have this point, which means that they are special persons.
8 high (10%)
 
7%
8) Indicator 89-96, ~ 4% got a higher score, ~ 89% got a lower score (7% achieved this exact score) - ~ About 10% of candidates have this score (or higher), that is, some people are in this rating and above.
7 above average (23%)
 
12%
7) Scoring 77-89, ~ 11% got a higher score, ~ 77% got a lower score (12% achieved this exact score) - ~ About 1/4 of candidates have this score (or higher), which means a small fraction of candidates.
6 high average (40%)
 
17%
6) Indicator 60-77, ~ 23% got a higher score, ~ 60% got a lower score (17% achieved this exact score) - ~ about 40% of candidates have this score (or higher), which means the level is slightly above average.
5 average (50%)
 
20%
5) Indicator 40-60%, ~ 40% got a higher score, ~ 40% got a lower score (20% got this exact score). ~ This is an average score, half of the candidates get a higher score and half a lower score.
4 low average (60%)
 
17%
4) Indicator 23-40%, ~ 60% got a higher score, ~ 23% got a lower score (17% achieved this exact result). - ~ About 60% of candidates have achieved a higher level, which means that the level is slightly below average.
3 below average (75%)
 
12%
3) Indicator 11-23%, ~ 77% achieved a higher score, ~ 11% achieved a lower score (12% achieved exactly this point) - ~ about 3/4 of candidates achieved higher scores than this level.
2 low (90%)
 
7%
2) Indicator 4–11%, ~ 89% achieved a higher score, ~ 4% achieved a lower score (7% achieved exactly this point) - ~ about 90% of candidates achieved a higher level than this level.
1 very low (96%)
 
4%
1) Indicator 0-4%, ~ 4% below points, ~ 96% achieved a higher score (4% achieved exactly this point) - ~ Almost all candidates received higher scores than this level.

The [9] Scale: Represents the percentile of population that will reach or surpass this grade.
This implies the majority of the population will score 4, 5 or 6 and only a fraction will score 9 or 1.

personality
(7 sections distribution)
7 Very high (5%)
 
5%
Might 96-100%, top 5% of the population, 95% have a lower score (5% have just reached this mark) About 5% of the population is in this grade, which means they are individuals of virtue.
6 High (15%)
 
10%
Masons 86-95%, 5% scored higher, 85% scored lower (10% scored exactly) - about 15% of the population is (or higher), which means a small proportion of the population.
5 Average - High (35%)
 
20%
Masons 66-85%, 15% have a higher score, 60% have a lower score (20% have just reached this score), and about 35% of the population is (or higher), which means the level is slightly above average.
4 Average (50%)
 
30%
Masons 36-65%, 35% have a higher score, 35% have a lower score (30% have just scored) This is the average grade, half the people score higher and half lower score.
3 Average - Low (65%)
 
20%
Masons 16-35%, 65% scored higher, 15% scored lower (20% scored exactly), and 65% of the population achieved higher than this level, which means the level is slightly below average.
2 Low (80%)
 
10%
Masons 6-15%, 85% scored higher, 5% scored lower (10% scored exactly), and 85% of the population achieved higher levels than this.
1 Very low (95%)
 
5%
Masters 0-5%, 5% lower grades, 95% scored higher (5% scored exactly), almost all examinees achieved higher levels than this.

The [7] Scale: Represents the percentile of population that will reach or surpass this grade.
This implies the majority of the population will score 3, 4 or 5 and only a fraction will score 7 or 1.

The Personality Report is based on research conducted by Logipass that observed how a person ranks himself, his views and the way others rate him.

The scores range from "very high" to "very low" and are statistically relative, i.e. "very high" is relatively high in comparison to the population and in other words reflects the fact that the majority of people rank lower in a specific metric.




Tests and Characteristics

Candidates being tested for this position may be required to take the following tests:

Mental Arithmetics 5
Numerical ability Didactic ability
Verbal Analogies 4
General thinking ability Abstract thinking Verbal ability Analysis ability
Number Sequences 6
General thinking ability Numerical ability Analysis ability
Diagrammatic Reasoning 8
General thinking ability Abstract thinking Visual perception Analysis ability
Verbal Reasoning 8
Verbal ability Analysis ability
English Knowledge and Comprehension 4
English language proficiency Didactic ability
Shape Recognition 3
Visual perception Perceptual flexibility Analysis ability
Data Interpretation 15
Data analysis Analysis ability
Shapes Matching 4
Perceptual flexibility Agility and accuracy
Sequence Matching 4
Agility and accuracy

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